Privacy Policy

The Living Trends ("we", "us", "our") operates thelivingtrends.com (the "Site"). This Privacy Policy explains what personal information we collect when you visit or shop with us, how we use and protect it, and the choices you have. By using the Site, you agree to the collection and use of information in accordance with this policy.

We collect information you provide directly to us, such as your name, email address, phone number, shipping and billing address, and payment details when you create an account, place an order, subscribe to our newsletter, or contact customer support. We also automatically collect certain technical information — IP address, browser type, device information, and pages visited — through cookies and similar technologies when you use the Site.

We use the information we collect to process and fulfil your orders, communicate with you about your orders and account, provide customer support, send order updates and (where you have opted in) marketing communications, improve our products and the Site, prevent fraud, and comply with legal obligations.

We use cookies and similar technologies to keep you signed in, remember items in your cart and wishlist, understand how visitors use the Site, and personalise your shopping experience. You can control or disable cookies through your browser settings; doing so may affect certain features of the Site, such as the shopping cart.

We do not sell your personal information. We share information only with trusted third parties who help us operate the Site and fulfil orders — for example, payment gateways, courier and logistics partners, and IT service providers — and only to the extent necessary for them to perform their services. We may also disclose information where required by law or to protect our rights.

We use reasonable administrative, technical and physical safeguards to protect your personal information from unauthorised access, alteration, disclosure or destruction. Payment information is processed through secure, PCI-compliant payment gateways and is not stored on our own servers. No method of transmission over the internet is completely secure, so we cannot guarantee absolute security.

You may request access to, correction of, or deletion of your personal information, and you may opt out of marketing communications at any time by using the unsubscribe link in our emails or by contacting us directly. We will respond to legitimate requests within a reasonable timeframe.

The Site is not directed at children under the age of 18, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can remove it.

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational or regulatory reasons. The updated policy will be posted on this page with a revised "Last updated" date, and continued use of the Site after changes are posted constitutes acceptance of the revised policy.